Hey Guys, welcome to another exciting Mahalo Sports Newsletter. As you can see I've moved the Newsletter date from Wednesday to Sunday, no particular reason really, Sunday is just better for me and I hope for you too. First order of business is to touch base on March Madness, we started off real well with a few March Madness pages really delivering as [[March Madness 2010
In this edition of the newsletter, I want to touch base on traffic and revenue, I know everybody enjoys the automatic revenue you can generate from tasks but I want everybody to be more aware of the mostly un-tapped revenue opportunities that come with page management and attracting traffic. Out of the 11 Verticals with Managers, our sports vertical currently sits 7th when it comes to revenue earnings, we can do much better! And I want to help show you how.
Let's start right at the beginning, first you should be aware of how you can track your earnings, you'll notice Mahalo introduced new profiles this week, well, similar to the previous version you want to go to your profile and click on the "Pages Managed" tab.
With these new profiles you can sort the pages based on the Name, Amount Earned, Date Managed, and Last time the page was updated. (There is also a views column, but as we all know by now, that function is disabled and does not currently work, more on that later.) A good page manager will visit this list frequently and just soak in the information, make note of the amount earned, make note of the last time you updated a page. If you manage pages that are under 6 months old and they have not begun to earn, don't fret, unless you are part of our news team and building "buzz" terms, your everyday search term pages may take months to reach the upper crust of search engines! But that is our long term goal, so don't get discouraged off the bat, these pages take time to marinate. (and hey, if you want instant revenue, I am begging for more buzz team members, remember that "tiger woods south park
Managing Pages
Firstly, you should only be managing pages you are 100% passionate about! Sure, you may have inherited the page because you completed a task for me during a period when the page was important, but if you are not interested in the day-to-day activities of a Slovenian cross-country skier, maybe you should abandon the page? You can abandon a page by simply clicking the Abandon button. However, it is proper etiquette to visit the page before you abandon it and make sure there are no expiry terms, and to ensure the page is presented in a way where it will not read as if it's out of date for the next user visits. Every out of date page hurts everybody on Mahalo.
You only want to manage topics your interested in, because we only want you investing your efforts into something you are interested in, the fact is, not everything is going to earn a M$100 in 1 day, the only way you'll be able to get your page promoted to the front page of search engines is by carefully curating it over time. You should be searching for your pages on Search Engines and getting to know where they rank with the competition, if they don't rank high, your best offensive option is to update them and take note of previous tips from Newsletter #3
Once you complete a task, I want you to earn more then the standard M$3-4 that you have already banked for that task, if you get a notification that a page has been published and you do nothing afterwords you are quite simply wasting a beautiful opportunity. You can easily earn double, triple even 100 times the standard task amount through revenue if you follow a few steps that will help get your page on the front page of Google. These steps include sharing your page (blogs, twitter, social sites) and optimizing your page (through updates.)
The analogy I will use is that you have to raise your pages like children, the younger they are, the more attention they deserve. Once a task is published, you should get in the habit of adding content - especially in the form of featured videos, adding more related pages, and adding more text sections in the content portion of the page. These updates, when done during it's earliest stages will rocket it up the search engine charts.
Monitoring Traffic
C'mon, we are all sports people here, we all know the importance of Statistics, and nothing is more true when it comes to writing on the web. You know you can't track traffic from your Mahalo Profiles but there is hope, you can install Google Analytics and it will keep track of your traffic. Here is a handy resource on how to install Google on your Mahalo. - http://www.mahalo.com/google-
Google Analytics for Page Managers
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Once you are monitoring your traffic, you can go through your individual Mahalo pages and learn so much about them, specifically how people are finding your pages and what they are doing on them. From the "Content" section in Analytics click on any of your pages and you will find this information. Let's look at this image and go through it.
"Time on Page" is literally the average amount of time that people are spending on your page, if you have 300 words of content it probably only takes somebody a matter of seconds to read through it all, this is why with every new page I highly recommend a featured video. Videos raise this statistic better than any other trick in the book.
"Navigation Summary" will show you how they got to your page and if they came from another Mahalo page, which pages it was, and if they left via another page page, which pages that was, it's quite fascinating and shows you the importance of inlinks and related pages, the more people click around Mahalo the better for all of us!
"Entrance Sources" - This is very informative as it will show you exactly where your visitors came from, in the screenshot below you can see how Google dominates - most pages are like this, Google will usually be #1, unless you get your page to catch in a social network.
With every position you gain on Google you are looking at more traffic, the difference between #1 and #10 on Google is potentially the difference between 100 viewers and 100,000 viewers.
Now, I won't go through every feature of Google Analytics, I really think as sport fans you will all figure it out and really enjoy the information you are learning about your pages. Although revenue can never be calculated by visits because the ads that are served are not in our control, I generally say after 1,000 views per week and your page should start generating decent revenue. I don't expect anybody to be getting 1,000 views right off the bat, some pages take time, they need to root and they need to prove to the master google robots that they are cared for, curated and reliable sources of information. With writing on the web, the writing part is the easy part, the challenge is actually getting people to read the content. That is why I say, when you are faced with a M$3 or M$4 task - stick with the 300 word minimum, don't go above and beyond and waste too much time writing the task, save your energy for after the page is published then spend your time promoting and optimizing the page, these rules of thumb will deliver the greatest results.
It's a lot of information to soak in, but tracking and analyzing traffic is most definitely a significant learning tool when it comes to writing on the web, it's not mandatory by any means, but it is highly recommended as a way to get to know your pages a lot better and what is going on in the background with your pages. That is all for today, you guys all have a great week and good luck with all your pages, if you have any questions or concerns, I am here to help.
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